A large part of the population is made up of the millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups care about the experience in the event. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. You are dealing with generations that do not know what life is without the internet and smart gadgets. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. Your the brand, therefore, needs to address some of the major concerns they have and value. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You also need to adopt gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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