Tips on How to Integrate Seasonal Design into Your Branding

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.

Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.

Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.

Let your logo spread the joy of the holidays.

Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.

Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.

The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.

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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.

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The seasonal design trends and social media.

The best place to implement seasonal design elements into is social media.

You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Swap your Twitter header for a more seasonal one with an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. See this for more information now!

You can post blog contents that are relevant to the season if you have a company blog. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.

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